Pink Spoon is a beloved local shop in Forest Grove, Oregon with a variety of frozen treats. The goal was to create a cohesive and unique branding identity to reflect the friendly, fun, and welcoming atmosphere that customers already adore.

Branding Solution: I developed an engaging brand identity for Pink Spoon complete with a new logo, incorporating playful design elements and a simple color palette to capture the shop's essence. The new branding was implemented across various deliverables, including: 

  • Front Signage

  • Illustrated Flavor Cards 

  • Menu Board

  • Cookie Sandwich and Cake Labels

  • Self Serve Cups

  • Social Media Pages

  • Coloring Pages

  • Website

Social Media Management: In addition to the branding work, I took over the management of Pink Spoon's Instagram presence in September 2023. After one year, the Instagram reach increased by 5k%, and the account's following almost doubled from 1k to 1.9k followers.

Impact: The new branding not only enhanced Pink Spoon's visual appeal but also strengthened its connection with the community, attracting more customers and increasing engagement both in-store and online. The original branding project also lead me to develop a long-lasting client relationship; I have continued to expand and grow the Pink Spoon brand through new designs and deliverables.  

annieberrydesigns_portfolio_pinkspoon-56.png
annieberrydesigns_portfolio_pinkspoon-55.png
annieberrydesigns_portfolio_pinkspoon-54.png
annieberrydesigns_portfolio_pinkspoon-53.png
annieberrydesigns_portfolio_pinkspoon-52.png
annieberrydesigns_portfolio_pinkspoon-51.png

"I highly recommend Annie for your design needs. She puts so much thought and effort into all she does. She brought change to my business that I didn’t even know I needed. I get so many compliments on all of her work. She is a great listener and is able to put into action what you are looking for. Above all she is a kind and caring person and that shines in all of her work."

Stacy Parker | Founder of Pink Spoon

See more at www.pinkspoonfg.com

Previous

Dairy Creek Community Food Web
Next

Earth Day Music Festival